HEPTACON™
The intelligence behind Ubiclay.
HEPTACON is the production methodology that decides how one marketing subject becomes many strategically different pieces of content.
Developed by Maximus Ametorgoh.
- 01
Theme
Source
What are we talking about?
- 02
Context
Amplifier
Why does it matter to this audience now?
- 03
Format
Multiplier
How should the idea be treated?
- 04
Structure
Framer
How should the message be crafted?
- 05
Design
Expression
How should it take visual form?
- 06
Schedule
Opportunity Engine
When should it appear?
- 07
Measure
Intelligence
What worked, and what comes next?
THEME × CONTEXT × FORMAT × STRUCTURE = CONTENT UNLIMITED
The same theme produces multiple contexts. Each context can use different formats. Each format can be framed by several structures. Ubiclay selects the strongest combinations rather than every possible permutation.